Blog

August 7th, 2014

Hardware_Aug05_CThe laptop has become one of the more reliable tech tools at a business owner's disposal. These mobile computers allow us to take the office with us when we are on the road. The only problem is, their usefulness often hinges on the battery power. If you have a laptop, it's highly likely that you've experienced the battery running low while using it. Should this happen to you again, there are a few things you can do to preserve the remaining battery life. Here are six.

1. Adjust the brightness of your screen

A brighter screen will cause your battery life to decrease faster. If you are running low on power, try turning the brightness of the screen down as low as it can go while still remaining visible.
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Topic Hardware
July 30th, 2014

SocialMedia_July28_CA common use of LinkedIn is the curation and sharing of content with fellow colleagues and users. The business oriented social platform has a wide variety of features that encourage users to share content, and earlier this year its own content creation platform was implemented for select users. Now, the company has rolled out the new publishing platform for all users to take advantage of.

About LinkedIn's new publishing platform

Like other social networks, LinkedIn allows users to publish posts on their profile which are then visible to other users. In the past, there was a limit as to how long the posts could be, which influenced how users shared the content they generated. Most would simply copy and paste a link to their content into a post on their LinkedIn profile.
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Topic Social Media
July 22nd, 2014

Facebook_July21_CFacebook's reach has been steadily increasing over the past half decade. Nothing makes this more evident than the fact that you can use your Facebook username and password to log into different apps and sites. While this is convenient, many apps request private information, something users are often uncomfortable with. In order to increase overall account privacy, Facebook has introduced two new account login features.

Anonymous login

What is interesting about apps on Facebook is the way people use them. For the most part, they add an app because their friends are talking about it and they want to check it out too. Most of the time however, we don't really stick with apps and instead quickly move onto another app. The problem with this is that all of these apps are asking for access to at least some information on your profile.
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July 11th, 2014

Hardware_July07_CNow that we’ve looked into the differences between Mac and PC in terms of operating system, software and specifications, let's continue to dig deeper in determining the differences between the two rivals. It is vital that you look into all aspects before deciding which one you want to go for since you’ll likely be using it for many years. This includes models, availability, security, customer satisfaction, and of course price.

Models

Apple offers five computer lines comprising of the Macbook Air, Macbook Pro, Mac Mini, iMac and Mac Pro. This limited selection is not a sign of weakness but a part of the company’s 'less is more' approach to marketing.
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Topic Hardware
July 2nd, 2014

SocialMedia_June30_CFor many businesses, social media is becoming not only relevant but an important element of overall operations. For business owners, managers, and employees one of the most valuable networks is the business oriented LinkedIn. This network encourages business friendly activities like networking and idea sharing, and is seeing ongoing growth as more business owners and managers continue to join. Like all networks, your profile is key to your success and the question then is how to go about creating a great profile.
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Topic Social Media
June 24th, 2014

Facebook_June23_CWith a steady increase in the number of users, Facebook has become a centralized medium for both businesses and customers to engage with one another. Now, businesses on Facebook will be equipped with more ways to enhance brand experience as the social network has just extended its video capabilities. To keep up with new developments it might be time you familiarized yourself with Facebook’s Video Views Objective feature, as well as its reach and frequency campaign model, to see how your business can benefit.

What is Video Views Objective?

Following the introduction of video metrics and Premium Video Ads, Facebook has now introduced expanded video capabilities, called Video Views Objective. This feature will enable businesses running video ads to choose video views as an objective for their campaigns. In short, this allows businesses to take advantage of two solutions to direct Facebook users to additional content. All businesses will be able to plan their campaigns using the traditional broadcast model of reach and frequency.
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June 10th, 2014

hardware_June10_CThe battle between Mac and PC users has been raging for decades and for those who are not sure which side to be on then the challenge is deciding between which platform to use. This is always easy, especially with an increasing number of programs that work on both systems or even in the cloud, not to mention the fact that both offer business-friendly operation systems. The real question is what are the differences between a Mac and a PC?

Design

Apple prides itself on its iconic design while PC design depends on which company is making them. Even with the first Macintosh, introduced in 1984, the Central Processing Unit (CPU) and monitor were housed in one single unit thus reducing the number of cables necessary and creating a sleeker look. This design forward view has carried throughout the company's history and modern Macs are sleek, light, and designed to look cool.
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Topic Hardware
June 3rd, 2014

SocialMedia_June02_CSocial media is quickly becoming one of the more useful marketing tools a business has. While a corporate profile can be a great way to connect with existing customers, many businesses find that because of the high number of people actually using these sites, these platforms are perfect for marketing and advertising, and ultimately in reaching and penetrating target markets. One way you can get your ads in front of people is through the use of social PPC.

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.
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Topic Social Media
May 27th, 2014

Facebook_May26_CSocial media has come to play an increasingly large part in our daily lives. Regardless of whether you use this platform for personal or business use - most likely both - you will no doubt have a Facebook profile that you use on a regular if not daily basis. A major feature of Facebook is the News Feed which showcases all the content that your friends and Pages post. But, did you know that there is a way to change what you view on your Feed?

About the content displayed on your News Feed

The average number of friends a user has on Facebook, and the content they post, is increasing. This makes it difficult to actually see all of the news and posts on your News Feed, which can pose problems for businesses who want and need to keep track.
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May 20th, 2014

Facebook_May19_CAs a business owner, you likely take pride in the reputation of your business. If you have a Facebook Page, you probably manage it to ensure that all content and comments posted help to bolster your reputation. The only problem is, some people do post inappropriate content and this can pose a problem. Luckily, there is a way to proactively stop this type of content from showing up on your Page.

Proactive monitoring posted Facebook Page content

If you are an admin for your business Facebook Page, there is a good chance that you likely would prefer to be as proactive as possible when it comes to monitoring what is posted on your News Feed and Page. The best way to do this is to use Facebook's built-in word and profanity filters.

Enabling the word filter

All Page admins have access to a word filter which can mark all posts or comments that contain words you have set as spam. You can block words by:
  1. Logging into your Facebook Page. You do need to be the admin for your account, so be sure to log in using these details.
  2. Clicking Edit Page followed by Edit Settings.
  3. Selecting Page Moderation and typing the words you want to block.
  4. Clicking on Save Changes.
When entering your blocked words, you will need to enter both the singular and plural versions because the filter works on a per-word basis. Be sure to also separate words with a comma. When you do get a post or comment that contains the blocked word, it will be sent directly to your Spam folder.
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