Blog

April 9th, 2014

SocialMedia_April07_CBusiness customers can be largely visual creatures; judging a company by how it looks. When it comes to social media campaigns if the content of your business posts is not visually appealing you may find it hard to engage your clients. The question is, what tools can you can use to create visual content, especially if you aren't a Photoshop expert or graphic designer.

In this day and age where compelling visuals are possible online, it is extremely important to learn how to create attractive visuals to aid your social media marketing campaigns. You at least need a working knowledge of how to enhance your photos and make them more attention-grabbing. There are a number of free or highly affordable tools out there that can help you do just that.
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Topic Social Media
April 1st, 2014

Facebook_March31_CEvolution is one of the most important aspects of any Internet based company. Organizations like Facebook implement near constant changes. Some of the most common adaptations are made to the News Feed algorithm which determines what content users will see. These changes can often make it more difficult for companies to get their content seen without the use of ads, but there are still ways to do so.
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March 20th, 2014

Hardware_Mar17_CWhether you have a brick-and-mortar or Internet based business, you’ll surely need to print out some documents at one time or another. The question is, do you even have a printer? There are an increasing number of businesses who don't. Considering how everything is setup on the Web nowadays, it kind of makes one wonder what type or printers are being used in the offices these days?
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Topic Hardware
March 12th, 2014

Facebook_Mar10_CFor businesses, the Facebook Page is an important aspect of their overall online presence. In order to ensure that Facebook is used properly, the company set user guidelines. Businesses should pay attention to the Page guidelines, largely because they dictate how businesses should use the platform. The thing with this and many other guidelines is that Facebook does change the from time-to-time. In the past months, the company has changed the guidelines related to Promotions that you should be aware of.

Background on Facebook Promotions

Business that have Facebook profiles orient the majority of their activity around their Page. Much like a user's profile this is where all the content and information about and from the business is posted. When business Pages were first launched many companies started to join and run promotions, often to the point of spamming or at least annoying users.
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March 4th, 2014

Facebook_Mar03_CFacebook, the most popular social media platform, had a good month in February this year. First off they announced that there are nearly 1.25 billion active users. Next, they celebrated their 10 year anniversary by producing a highlights video for every user. Finally, the company launched a new mobile app - Paper - that drastically changes how users views their profiles.

What is Facebook Paper?

The mobile device is quickly becoming the main way people access their Facebook profiles. While some open the browser on their device and navigate to the website from there, most use the Facebook app. This app is really a smaller version of Facebook that is formatted for mobile devices.
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February 20th, 2014

Hardware_Feb17_CNo matter where you look, business are going mobile at an increasing rate and a lot of them are going for the laptops. Considering how handy yet powerful these machines are, who can blame them right? This is exactly the reason why you need to equip yourself with basic knowledge about the device. Knowing its parts will not only help you with maximizing its use, it can also help you with maintenance and doing upgrades.
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Topic Hardware
February 12th, 2014

SocialMedia_Feb10_CMarketing is an incredibly important lifeline and function of nearly every business. With successful marketing a company will likely be more successful and able to grow. Nowadays, social media has become a large part of marketing, especially platforms like Twitter. While at first glance, Twitter is easy to use, there is a one big mistake many companies make that can harm the reach of their content and posts.
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Topic Social Media
February 4th, 2014

Facebook_Feb03_CSocial media has come to play an incredibly important role in business marketing. Services like Facebook are the perfect New Age marketing platforms that allow companies of all sizes to reach out to their customers. Facebook has some great ad features that help make this possible, but recently announced that one particularly useful feature - sponsored posts - will be shut down in the near future. Many business users are wondering whether this is something they should be worried about.

What is, or was, sponsored stories?

Sponsored stories is an advertising feature on Facebook that allows businesses to capitalize on word-of-mouth recommendations. The way it works is that it allows businesses to essentially promote user activity to that user's friends.
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January 23rd, 2014

Hardware_Jan20_COur mobile devices have become something most of us rely on, with many of us using these devices for both work and everyday life. In order to accommodate this, companies are increasingly adopting a Bring Your Own Device (BYOD) policy. For businesses that don't want to adopt a BYOD policy, there is another option which is gaining popularity: Choose Your Own Device (CYOD).
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Topic Hardware
January 15th, 2014

SocialMedia_Jan13_CSocial media is now so common that it's expected that a company has a presence on at least one network. Because of the high level of use, sites have started to enter a more mature phase, where users are finding other ways to leverage the services. We will undoubtedly see a change in the way businesses use social media platforms in 2014 and new trends emerging which companies will be acting upon.
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Topic Social Media