Social media has come to play an incredibly important role in business marketing. Services like Facebook are the perfect New Age marketing platforms that allow companies of all sizes to reach out to their customers. Facebook has some great ad features that help make this possible, but recently announced that one particularly useful feature - sponsored posts - will be shut down in the near future. Many business users are wondering whether this is something they should be worried about.
What is, or was, sponsored stories?Sponsored stories is an advertising feature on Facebook that allows businesses to capitalize on word-of-mouth recommendations. The way it works is that it allows businesses to essentially promote user activity to that user's friends.