Blog

November 11th, 2014

Facebook_Nov10_CChange is a constant process with Facebook and most of the time it's for the better. Earlier this year, the social media company announced some pretty big changes to the Graph algorithm that powers search results. One of the more important changes companies with Facebook Pages need to know about centers around the way Likes can be used. In short: forcing people to Like your Page to gain access to content - a practice called Like-gating - is no longer tolerated.

Like-gates to be left open

In the past, it was a fairly common trend for businesses with Facebook Pages to limit the access followers had to their Pages or other information and campaigns. One of the most popular examples of this is if having to Like a company to enter a contest with them.
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October 30th, 2014

Hardware_Oct27_CTechnology is an integral part of any business. The problem with this is technology ages and eventually needs to be replaced. Because of the sheer amount of new systems and hardware components being introduced on a daily basis, it can be confusing to work out whether you should upgrade or not. To help, here are five signs that might want to consider updating your business's hardware.

1. Replacement parts are difficult to find

Computers, servers, and even mobile devices are made up of a number of different parts of hardware that rely on other parts in order to operate properly. If one breaks down, there is a good chance that the whole system will stop working.
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Topic Hardware
October 22nd, 2014

SocialMedia_Oct20_CSocial media, for many companies, has become an integral part of their overall marketing strategy. In order to be successful with your social marketing initiatives, you need to develop content that users will share. This is easier said than done though, especially when it comes to selecting the type of content to develop. Here are five types of popular content that should be shared.

1. Selfies

The 2013 "word of the year", according to the Oxford English Dictionary, has become so popular it's no mean feat to avoid it these days. Truth be told, the selfie is popular for a reason: It is a quick way to get people to engage with your content.
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Topic Social Media
October 14th, 2014

Facebook_Oct13_CAs a business owner, there is a good chance that you have a Facebook Page. Many Page owners are keen to help expand their customer base and regularly post content on the platform, looking for increased interaction. While it is certainly easy to keep the posts flowing, posting successful content is more difficult to achieve consistently. A recent study by TrackMaven has made things a bit easier for businesses by highlighting useful elements that make up effective posts.

About the study

TrackMaven focuses on providing digital marketers with competitive intelligence. The company commissioned a study that looked at 1.5 million posts across 6,000 different Facebook Pages, in an effort to try and figure out what makes a so-called perfect post. According to the study, the idea of 'perfect' is a post that has gone viral on News Feeds and has extended overall content reach.
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October 2nd, 2014

Hardware_Sep29_CChances are good that if you look down at your keyboard, or at your monitor, or even at your most used mobile device, one of them will be a little dusty and grimy. It really is inevitable that your computer or devices will get dirty and therefore it's important that you take steps to keep them clean. But do you know how to go about cleaning your devices?

Cleaning desktop monitors

The monitor on your desktop is what many people spend the majority of their days in the office looking at. A clean monitor makes it easier to see your desktop more clearly. The best way to clean your monitor is to turn it off first, then take a microfiber cloth (these can be purchased at many optical stores as well as computer stores) and gently rub in a circular motion.
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Topic Hardware
September 24th, 2014

SocialMedia_Sep22_CAs a business owner, chances are high that you are aware of social media and even have your business established on one or more services. While this is a great start, many businesses often struggle with how exactly they should be using social media to their advantage. If this sounds like you, here are three common ways your business can effectively use social media.

1. To be a resource for existing and potential clients

This approach is by far the most popular used by businesses of all sizes. The main idea here is that social media is used as essentially a two-way street where you can pass information about the company, products, and industry to your followers. In turn, they interact with the content and eventually start to turn to your profile and page when they are looking for information.
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Topic Social Media
September 16th, 2014

Facebook_Sep18_CFacebook is one of, if not the most popular sites on the Web. With over 1.28 billion active (users who log in once a month) users it's hard to ignore this social media platform. However, the sheer volume of users makes it a tempting target for spammers and hackers. From posts with links to malicious content to fake apps, you should be aware of the common posts and tactics used by hackers.

1. Statistics on Profile visits

Spend enough time on Facebook and you will likely see this type of post on your Timeline. The post usually shows itself off as an app that allows users to see who has been viewing their personal profile, or the statistics related to profile views. There is also a link to click to either go to a site or install an app.
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September 11th, 2014

MobileGeneral_Sep08_CSmartphones and tablets have become one of the most essential devices for businesses and individuals alike. It's difficult to imagine life without one really, but there will come a time when we all need to replace a device. If you are considering this then you may entertain the idea of selling your old device too. However, before you do, you should ensure that you deauthenticate your apps first.

What exactly is deauthentication?

Some apps, although not all, require that you authenticate your device in order for them to work. Many developers who ask users to authenticate their device do so in order to either prevent copies of the software from being created and utilized, or to ensure that the device and app can communicate securely.
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September 4th, 2014

Hardware_Sep02_CBusinesses today rely heavily on technology on a daily basis. And regardless of the industry you’re involved in, an essential piece of hardware is the computer monitor, whether used at work or in the home. While computer monitors come in a variety of shapes, designs, and colors, did you know that they can also be categorized broadly into three different types based on the technology used to make them?

CRT (cathode ray tube) monitors

These monitors employ CRT technology, which was used most commonly in the manufacturing of television screens. With these monitors, a stream of intense high energy electrons is used to form images on a fluorescent screen. A cathode ray tube is basically a vacuum tube containing an electron gun at one end and a fluorescent screen at another end.
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Topic Hardware
August 27th, 2014

socialmedia_Aug26_CBusinesses in many industries rely on visuals to sell their products. From that bicycle shop on the corner to the bakery down town, and even the local electronics retailer, having high quality images of your products will help attract customers. What many business owners want to know is how some businesses have such appealing images and how they can add these quality visuals on platforms such as Instagram.

The truth behind some of Instagram's best images

Those awesome Instagram photos we see aren't always taken using mobile phones. Instead, many users use digital cameras which offer much better image quality. You can capture some amazing shots with a higher end DSLR cameras with multiple lenses.
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Topic Social Media